Ajay Sampat
Occasional Blogger-Speaker | Engineering Servant |
2x Dad | Cultural Explorer |
Student of Technology & Business
I am a seasoned engineering professional with expertise in scaling businesses with state of the art growth teams, products and technology stacks.
I currently lead the Growth Platform team at Lyft.
Career
Lyft
Sr. Engineering Manager, Growth
August 2018 - present- Lead development of machine learning marketing automation platform to grow drivers and riders predictably at scale.
- Supporting a brilliant full stack team of managers, engineers, scientists, operators and marketers.
- The platform manages both paid and owned channels in a dynamic two way marketplace.
- Solving complex problems of marketplace balance of supply & demand on regional level.
- Helped reduce marketing & sales cost as a percentage of revenue from 41% to 16%.
TextNow
Director of Growth Engineering
March 2016– Aug 2018
- Top 30 Android app. Top 100 iOS app.
- 3X Growth in DAU & Revenue in 2 years.
Founding member of the San Francisco office.
Architected scalable BI infrastructure in AWS using Kinesis Firehose, Data Lake, Redshift, ECS, Lambda, Superset, DataRobot - 5B+ events/day
Integrated new A/B Testing & Marketing Automation SDK - Leanplum
- Growth Marketing Tools - Adjust, Tenjin, Leanplum, Optimizely, AppAnnie, Moz
- Ad SDKs - MoPub, AdMob, Amazon, OpenX, AppNexus, AppNext, ClearBid, Emogi
- UA Channels - Facebook, Adwords UAC, Apple Search ads, Snapchat, Vungle
KIXEYE
Technical Director, Marketing Engineering
April 2013– March 2016- Drove 100 million+ installs to Facebook and Mobile games with state of the art Performance Analytics - reach, impressions, installs, cost, LTV, yield, fraud detection
- Lead a team of full stack engineers & data scientists to develop Marketing services of user acquisition and re-engagement
- Tech Stack - EC2, Hadoop, MySQL, Python, Ruby, JQuery, Ajax, Twitter Bootstrap, D3
- Engagement marketing execution across email, push and in app.
Hitachi Data Systems
Software Engineer
April 2010 - April 2013
- Code development of Storage Provision & backup features in C/C++ entrusted by Hitachi, Japan.
- Organized the entire Team Server, Storage & Fiber infrastructure by working alongside IT, Network, & San Services; collaborated with different groups for specialized POC projects.
- Designed & Developed the Automation Build System using Python & Javascript for the Hitachi applications build for our partners – Microsoft, Oracle, Symantec & VMware alongside a Test Reporting Framework.
Education
Santa Clara University
M.S. (2009-2010)
Computer Engineering
The Ohio State University
B.S. (2005-2009)
Computer Science
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